Yuengling kicks off grilling season with Traditional Lager & Smithfield Brats
Yuengling & Smithfield To Provide Grilling Fans with Ultimate Summer Pairing
Wednesday, June 21, 2017 — SMITHFIELD, Va. – June 8, 2017 – Smithfield and Yuengling – two brands known for their longstanding heritage and dedication to craftsmanship – are proud to announce they have partnered on the perfect pairing just in time for grilling season – the Smithfield Yuengling Traditional Lager Bratwursts. Smithfield’s premium pork combined with Yuengling’s full-bodied amber lager offers a rich, bold flavor and a taste of tradition.
This perfect union was founded on a dedication to producing the highest quality products and a shared expertise that only comes with time. Since 1936, Smithfield has operated out of the small town of Smithfield, Virginia, where its long heritage of smoking and curing fine meats to perfection has launched it to become a leading provider of some of the most popular foods including sausage, bacon, and ham. But, even with the brand’s widespread footprint, Smithfield remains grounded in a quaint town filled with history and flavor, and committed to the values on which it was founded. Similarly, Yuengling, founded in 1829, is a fifth-generation, family-operated company that was started and remains in Pottsville, Pennsylvania. For more than 200 years, America’s oldest brewery has stayed true to its traditional values and unwavering dedication to create premium products with an authentic, signature taste.
“As a brand that has brought families together over food for more than 80 years, we’re excited to partner with a like-minded brand that shares our values for tradition, quality and family moments,” said Michael Merritt, Smithfield Foods senior director of brand marketing. “As the country’s oldest brewery, Yuengling brings an unmatched expertise and craftsmanship that pair perfectly with our commitment to making flavorful, high-quality products like the Smithfield Yuengling Traditional Lager Bratwursts.”
“We are proud to partner with Smithfield, another iconic American brand, to delight grilling fans with these bratwursts made with actual Yuengling lager,” said Jennifer Yuengling, sixth generation legacy and vice president of operations of Yuengling. “Like Smithfield, Yuengling places immense care and attention on our brands and delivering great taste, and we are thrilled to see consumers’ reactions to the delicious combination of our two brands.”
The Smithfield Yuengling Traditional Lager Bratwursts are part of the new Smithfield Craft Collection, a variety of brats made with premium real craft beer from brewers across the U.S., developed by the brand’s leading innovation team. With each creation of new and flavorful products that correspond with ever-evolving consumer tastes and trends, Smithfield remains grounded in its decades-old tradition of making quality products for the whole family.
Smithfield Yuengling Bratwursts are available in 19-ounce packages for a limited time throughout grilling season at East Coast grocers at an MSRP of $4.99. For more information, visit Smithfield.com.